How do you Buy Facebook Likes?
There are a number of websites that offer to sell Facebook Likes. Just search “Buy Facebook Likes” on Google and you’ll find a long list. Before writing this, I did some research on the top websites where you can buy Facebook Likes. Basically, the premise with these sites is that you pay them a fee and they add Likes to your Facebook Page or website. I’m not sure how or where these Likes come from, but I’m skeptical, to say the least.
Where do “Bought” Facebook Likes Come From? Who Are These Users?
The most “legitimate” site I checked out, Boost Likes, puts a lot of emphasis on them being “Real”, although I’m unsure what they mean by that. “Real” as in the Facebook account exists? Even if they are real people, there is no way to choose ones who will actually be interested in your business or industry. It’s just a generic mixed bag. And who knows what country they live in or what language they speak. In reality, there will be a very low likelihood that any “real” accounts that Like your Facebook Page will have any interest in buying from you in the future.
Still think that buying Facebook Likes is a good idea?
3 Reasons Why You Shouldn’t Buy Facebook Likes
- Low Engagement = Low Edgerank
- Causes you to alienate real Likes
- Purchased Likes won’t become your customers
Low engagement = Low EdgeRank
Having 10,000 Likes on your Facebook Page doesn’t mean much if they aren’t engaging with you. Bought fans don’t engage because most of them aren’t real people. Even if they are real people, they aren’t at all interested in what you have to say.
EdgeRank is Facebook’s algorithm that determines which posts go into users’ News Feeds. It’s difficult enough to get your posts into the News Feeds of your Facebook Fans as it is, but when your Facebook Page has little or no engagement (especially with a large number of Likes), your EdgeRank will drop and no one will see your posts – including your real Likes.
For future reference, here are the four factors that affect your Page’s Edgerank:
- If a Fan interacted with your posts before: If they Like every post by your Page that Facebook shows them, it will show them more from your Page.
- Other people’s reactions to a specific post: If everyone on Facebook that’s shown a post ignores it or complains, it’s less likely to show anyone that post.
- Your Fans’ interaction with posts of the same type in the past: If your Fans always Like photos, there’s a better chance they’ll see a photo posted by your Page.
- If that specific post has received complaints by other users who have seen it, or your Page has received lots complaints in the past, your Fans will be less likely to see that post.
It Can Cause you to Alienate Real Fans
OK, let’s say that the unthinkable happens and these bought Likes do engage with your Facebook Page. This will be good for your overall Edgerank, but not with the Likes that actually matter to your business. It will basically create a red herring in your Facebook Insights. Although you’ll see a lot of engagement, it won’t be coming from the people who are really interested in your business.
So where will this lead?
If you start constantly posting things that your “Fake Fans” are engaging with but your real fans are not, then all of your effort will be for nothing. After a lot of testing you may find that you’re getting the most engagement with posts that include funny cat photos.
Unfortunately, if you sell, for example, exercise equipment, you won’t actually be posting something that is relevant to your Fans who are interested in exercise and will potentially buy from you. This will cause these real Likes to lose interest in your Page and they’ll stop seeing any of your posts in their News Feed.
Purchased Likes Won’t Become Your Customers
Facebook Pages, like any marketing channel, are meant to help generate more sales for your business. If you’re just engaging with people on Facebook who have no interest in the products or services you sell, then it’s a futile activity.
As I mentioned above, you may be able to engage these Likes with certain posts that they are interested in, like pictures of cats, but your chances of engaging them with posts in your industry niche and converting them is zero.